What is ActiveCampaign?
ActiveCampaign's category-defining Customer Experience
Automation (CXA) Platform helps over 130,000 businesses in 170 countries
meaningfully engage with their customers. The platform gives businesses of all
sizes access to hundreds of pre-built automation that combine email marketing,
marketing automation, CRM, and machine learning for powerful segmentation and
personalization across social, email, messaging, chat, and text. Over 70% of
ActiveCampaign's customers use its 300+ integrations including Shopify, Square,
Facebook, and Salesforce. Pricing starts at $9 a month.
ActiveCampaign,
and the Customer Experience Automation (CXA) category, we are removing the
silos between data sources, communication channels, and teams, and helping
businesses scale their 1-1 personal customer relationships through connected
experiences that span the customer lifecycle. This enables businesses to
automate a truly personalized experience that feels authentic, so there
customer relationships can scale, no matter how large that business grows. What
are some of the things you can do with ActiveCampaign?
-Automate personalized experiences across all
your customer touchpoints
-Track buyer preferences, behavior, and many
custom attributes across the entire customer lifecycle for deeper segmentation
and more effective outreach
-Customize sends based on almost any
parameter, so your messages are always targeted for the right audience -Use
data from the entire customer lifecycle to choose the best content, send time,
and delivery channel for each customer
-Create
entirely customized campaigns with minimal effort, then improve your send
strategy in real-time based on customer behaviors
ActiveCampaign is a tool that is
perfect for small-to-mid-sized businesses which offer different services like; CRM software, Sales plus marketing automation. It is one of many
marketing automation packages that are designed to make life easier for
marketers and help agencies automate marketing campaigns and are highly rated by
many users who appreciate its versatile nature (see here why you should start with Marketing Automation) Using many of
the tools that most CRM solutions offer, including the use of tailored emails and
streamlined, personalized communication, ActiveCampaign is easy to use and
simple to set up and also provides access to a variety of functions that can
be customized for each user. Altogether it is an intelligent platform
that makes it easy for every business to start with sales and marketing
automation. With limited skills, you are able to create sophisticated automated
marketing processes that will save you time and start generating additional
revenue for your company. Using the integrated CRM software you are able to automate your
sales processes as well.
ActiveCampaign It’s worth noting that they do not offer a free
plan. However, you can still give it a test drive for 14 days without paying
anything. Once you commit to a paid plan, you can even take advantage of their free migrations offer. And as to which plan is the
right one for you,
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