How to find emails for your email marketing campaign
1. Collect Emails with Facebook
Ads
Facebook Ads is one of the popular tools used to collect emails
for email marketing. The reasons are:
• Facebook Ads are relatively less expensive
• You get speedy results
• You can easily reach your target customers
Using Facebook Ads, many businesses collect emails and achieve
good revenue through their email marketing campaigns. Facebook Ads are a boon
for small businesses that normally struggle to reach a large number of
audiences. You can collect emails using these tactics:
(We assume you have an active Facebook Company Page)
• Create valuable content (white paper, research article, e-book,
etc.) surrounding your customer’s pain points that solve their problems.
• Create a Facebook Ad that links to a landing page that asks your
customers to provide their email addresses.
• Once you received those emails send them their content thereby
connecting them with your products/services.
For example, you can write an e-book loaded with in-depth research
and strategies on any topic (preferably solving your customer’s problems),
create a contact form and attach that link to your Facebook Ad (that mentions
your recent e-book details on some topic). If someone wants to read your e-book
and clicks on your ad, they need to provide their email address following which
you can send them your e-book. Thus with Facebook Ads, you can easily find
emails for email marketing campaign.
Email opt-in pop-ups is another best medium to collect emails for
email marketing. When you visit any website, the first thing you notice is a
pop-up window asking you to provide your email address in exchange for some
great tips or e-book. Many websites are using pop-ups to find emails for email
marketing campaign. According to Neil Patel, the top-rated digital marketer and
co-founder of KISSmetrics and Crazy Egg, implementing popups on his website
have increased lead generation conversions
by 17%.
When you create a lead magnet,
you probably are going to get this response,
Yes, I want it now, share it with me now.
Such is the power of the lead
magnet. A lead magnet, aka an opt-in offer, is something useful (especially
solving your users’ problems in a quick and effective way) you provide to users
in exchange for their email addresses. It’s one of the powerful and popular
techniques to find emails for email marketing campaign. Through this technique,
many online businesses have generated more than 30,000 leads in 60 days.
A lead magnet can be presented
through many ideas like:
• Videos
• PDFs
• Free Course
• Templates
• Free Trials
• Spreadsheets
• Analysis reports
4. Host Free Webinars to
Collect Emails
Hosting a free webinar is one
of the powerful ways to find emails for email marketing campaign. When you host
a webinar, you not only provide valuable information to your users but also
keep them connected with your website for a longer time. In addition, you
receive genuine email addresses from those who want to take part in your
webinar.
5. Collect emails by Sharing
Links on Social Platforms Via Compelling Content or Visuals
Yes, social media is a powerful
tool for your business promotion, especially to collect emails for email
marketing campaign. However, there is a catch here. Social media platforms like
LinkedIn, Facebook, Twitter, etc. work great only in certain conditions because
as compared to other channels like online communities, organic search, or guest
posts, the opportunity to collect emails from social media is relatively less.
Social media works wonders when:
• Connecting those people who
you will seldom find through other channels
• Asking questions for a
targeted and diverse audience
• Taking part in interesting
conversations thereby creating chances of lead connections.
6. Collect Emails Email Lookup
or Email Finder Tools
You can opt for email
finder tools to find emails for email marketing campaign. There
are tons of email finder tools available on the internet. The tool will search the required
addresses for you and provide you a list of 100+ genuine email addresses. Some
of the popular email finder tools are AeroLeads,
Hunter, FindThatLead, Voila Norbert, etc. Just head to any of these tools and
enter your prospect’s name or website and hit “search”. Among all these tools,
AeroLeads is one of the top-ranked email finder tools on the internet to
collect emails for email marketing. It is popular among many marketers for its
ability to find genuine emails from LinkedIn or Xing. AeroLeads assists
you on:
• how to find email addresses
and business contacts from LinkedIn
• Get 15 data points (full
name, job title, location, working company details, business contact numbers,
etc.)
• Export data to Hubspot CRM,
Zapier, Zoho CRM, FreshSales, Salesforce, etc.
Conclution
There are numerous ways for
how to find email addresses for email marketing campaigns, however, the above
methods are very effective and easy. You no need to spend a huge amount of time
and effort to collect emails for email marketing. Once you receive emails,
preserve them and keep in contact with your audience by sending them
newsletters, sharing new blogs, running a competition, personalizing with them
by expressing gratitude, and promoting special offers or discounts. As mentioned
in the introduction, there are chances your emails may get lost in due course
of time, so keep upgrading your email list.
Email Marketing Solutions
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