GetResponse is
a marketing platform that unleashes your business’ potential through email
marketing, advanced marketing automations, high-converting landing pages, and
Autofunnel, the most kickass marketing tool in the universe.
GetResponse also has hundreds of beautiful
templates with over 5,000 licensed stock images. The drag-n-drop editor
can be a bit wonky (I’ll cover that in cons), but I’d say it has about 90%
functionality from my experience.
Email Marketing/Creation
GetResponse that make it a
must-have Function for serious eCom stores.
Spam Scoring: GetResponse guides you
through optimizing your email’s anti-
spam
resistance! Make your emails fullproof to even the
strictest spam
guidelines
and get directly in your contact’s primary inbox.
Product Recommendation Block: The tool takes data from your
eCom store
and lets you drag and drop a “recommendations”
block into your email. Want
to
upsell a contact? Just drop the block in your email and select a product.
Dynamic Personalization: Personalization is crucial to email
marketing, and
GetResponse lets you deliver personalized,
highly relevant emails easily.
Autoresponders
Autoresponders are one of the most
valuable tools for your eCom store. If not THE MOST POWERFUL TOOL. Once I set
up autoresponders at key intervals, I instantly started seeing growth in my
business with 0 extra effort.
Here’s how it works.
Autoresponders are e-newsletters sent to your email subscribers at
predetermined events/intervals of time. They are either triggered by certain
events (Purchases, birthdays, cart abandonment) or at intervals of time
(Immediately after signup, one week later, 3 weeks later).
That means you can:
§
Send a thank you email straight after a purchase and build
trust/connection
§
Send a discount 1 week after signup to entice a repeat purchase
§
Offer a discount after someone abandons their cart
§
Ask someone to follow you on social 3 weeks after signing up
Do you see the power of this? You can schedule autoresponders to
automatically create a custom-tailored email series that matches your
customer’s EXACT needs, all while building trust.
For example, say you have a fitness store. You could set up a
series that:
§
Welcomes visitors
§
Encourages them to get started and stay motivated
§
Sends diet tips
§
Gives them a list of workouts to choose from
§
Autofunnels
§
§
Autofunnel is the first automatic
end-to-end solution in email marketing. Here’s how it looks:
1.
Create Facebook ads from templates to drive traffic
2.
Send that traffic to high-converting landing pages
3.
Use GetRepsonse’s forms and pop ups to generate leads
4.
Use automated email marketing to nurture leads
5.
Hit em’ with sales pages to sell products or services
6.
Use eCom integrations or apps to process payments
7.
Win them back if they abandon cart
8.
Get paid
All done AUTOMATICALLY
Landing Page Creator
§
§
GetResponse has hundreds of fully-customizable landing page
templates, and it’s super easy to add cool extras like countdown timers, sign
up forms, and images.
This is unlike similar tools (EX: Aweber) that make you use a 3rd
party extension for landing pages. Screw that.
They even divide the templates by category:
§
Opt-in
§
Sales
§
Promo
§
Video
§
Download
§
Thank you
§
Webinar
Webinars
§
Webinars are the ultimate email bribe. Like I said before, there’s
no better way to collect emails fast.
People can’t help but hand over their email addresses to watch my
face on video. What can I say – I’m a lucky man.
Being able to host a webinar directly within your marketing
platform is a huge boost. Without it, you’d have to use another software and
integrate your webinar into your email marketing tool. Some of those programs
can cost up to $100 a month!
GetResponse webinars are available on the Plus plan starting from
$49/month. And that obviously comes with a ton more features too. Plus your
attendees don’t have to install any extra software.
Email Analytics
§
GetResponse has pretty solid analytics across the board. They
aren’t the absolute best in the industry, but they’re great for the price point
and definitely superior to competitors like Campaign Monitor (Cringe).
They’ve got all of the basics:
§
Open rate
§
Goals
§
CTR
What about A/B testing?
§
GetResponse allows you to split test up to 5 different messages
against each other, including these variables:
§
Subject header
§
From field
§
Content
§
Send time
It’s not atom-splitting capability but it’s pretty good,
especially when compared to competitors. For example, a major competitor only
allows you to test 2 messages against each other. Not going to name names but
it rhymes with Champagne Chmonitor.
CRM
Customer relationship management (CRM)
tools let you manage your business’ interaction with current and potential
customers.
As an entrepreneur, it’s always a huge pain to export your CRM
data and somehow integrate with your email marketing software. Which is why
it’s awesome that it’s now offered directly within Getresponse…even if the tool
is a bit flawed.
With a CRM, you can create a “pipeline” or visual representation
of the sales process.
GetResponse Pros and Cons
Pros
§
Autofunnel is the best sales funnel tool I’ve ever tried. You
can’t help but make money with it
§
Webinar function is a next-level game changer
§
Intuitive and powerful email builder
§
Visual sales funnel builder
§
The best autoresponders in the industry
Cons
§
The basic plan is not enough to grow a business
§
Confusing pricing makes it difficult to control costs
§
The editor is powerful but can be a bit wonky at times
§
CRM is helpful but definitely could be better
GetResponse Pricing:
§
Plus: Starting at $49/month.
§
Professional: Starting at $99/month.
§
Enterprise: Starting at $1,199/month.
All of these plans include the essentials:
§
Access to 220 templates
§
Autoresponders
§
Proven email designs
§
Split testing
§
Powerful segmentation options
There are key differences as you work your way
up, though. I learned this the hard (READ: Expensive) way.
§
Automation Builder: You have to know this before you sign up. The
Automation Builder, GetResponse’s best feature, is only available at the Plus
plan (5 workflows). And you only get unlimited workflows at the Professional
plan (Starting $99/month).
§
CRM: GetResponse’s customer relationship management
tool isn’t the best, but it’s still added value. It’s only available to Plus
plan subscribers.
§
List Segmentation: Contact scoring and tagging is a game changer. This lets you focus in on the
hottest leads and nurture cold ones until they warm up. It’s only available on
Plus plan or higher.
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