What is GetResponse?

 GetResponse is a marketing platform that unleashes your business’ potential through email marketing, advanced marketing automations, high-converting landing pages, and Autofunnel, the most kickass marketing tool in the universe.

GetResponse also has hundreds of beautiful templates with over 5,000 licensed stock images. The drag-n-drop editor can be a bit wonky (I’ll cover that in cons), but I’d say it has about 90% functionality from my experience. 

Email Marketing/Creation

             GetResponse that make it a must-have  Function for serious eCom stores.

             Spam Scoring: GetResponse guides you through optimizing your email’s anti-       

             spam resistance! Make your emails fullproof to even the strictest spam      

             guidelines and get directly in your contact’s primary inbox.

             Product Recommendation Block: The tool takes data from your eCom store     

             and lets you drag and drop a “recommendations” block into your email. Want     

             to upsell a contact? Just drop the block in your email and select a product.

             Dynamic Personalization: Personalization is crucial to email marketing, and      

             GetResponse lets you deliver personalized, highly relevant emails easily.

 

Autoresponders

 

Autoresponders are one of the most valuable tools for your eCom store. If not THE MOST POWERFUL TOOL. Once I set up autoresponders at key intervals, I instantly started seeing growth in my business with 0 extra effort. 

Here’s how it works.

Autoresponders are e-newsletters sent to your email subscribers at predetermined events/intervals of time. They are either triggered by certain events (Purchases, birthdays, cart abandonment) or at intervals of time (Immediately after signup, one week later, 3 weeks later).

That means you can:

§  Send a thank you email straight after a purchase and build trust/connection

§  Send a discount 1 week after signup to entice a repeat purchase

§  Offer a discount after someone abandons their cart

§  Ask someone to follow you on social 3 weeks after signing up

Do you see the power of this? You can schedule autoresponders to automatically create a custom-tailored email series that matches your customer’s EXACT needs, all while building trust. 

For example, say you have a fitness store. You could set up a series that:

§  Welcomes visitors 

§  Encourages them to get started and stay motivated

§  Sends diet tips

§  Gives them a list of workouts to choose from

§   

Autofunnels

§   

§  Autofunnel is the first automatic end-to-end solution in email marketing. Here’s how it looks:

1.     Create Facebook ads from templates to drive traffic

2.     Send that traffic to high-converting landing pages

3.     Use GetRepsonse’s forms and pop ups to generate leads

4.     Use automated email marketing to nurture leads

5.     Hit em’ with sales pages to sell products or services

6.     Use eCom integrations or apps to process payments

7.     Win them back if they abandon cart

8.     Get paid

All done AUTOMATICALLY

 

Landing Page Creator

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§  GetResponse has hundreds of fully-customizable landing page templates, and it’s super easy to add cool extras like countdown timers, sign up forms, and images.

This is unlike similar tools (EX: Aweber) that make you use a 3rd party extension for landing pages. Screw that.

They even divide the templates by category:

§  Opt-in

§  Sales

§  Promo

§  Video

§  Download

§  Thank you

§  Webinar

Webinars

§  Webinars are the ultimate email bribe. Like I said before, there’s no better way to collect emails fast. 

People can’t help but hand over their email addresses to watch my face on video. What can I say – I’m a lucky man.

Being able to host a webinar directly within your marketing platform is a huge boost. Without it, you’d have to use another software and integrate your webinar into your email marketing tool. Some of those programs can cost up to $100 a month! 

GetResponse webinars are available on the Plus plan starting from $49/month. And that obviously comes with a ton more features too. Plus your attendees don’t have to install any extra software. 

Email Analytics

§  GetResponse has pretty solid analytics across the board. They aren’t the absolute best in the industry, but they’re great for the price point and definitely superior to competitors like Campaign Monitor (Cringe).

They’ve got all of the basics:

§  Open rate

§  Goals

§  CTR

What about A/B testing?

§  GetResponse allows you to split test up to 5 different messages against each other, including these variables:

§  Subject header

§  From field

§  Content

§  Send time

It’s not atom-splitting capability but it’s pretty good, especially when compared to competitors. For example, a major competitor only allows you to test 2 messages against each other. Not going to name names but it rhymes with Champagne Chmonitor.

CRM

Customer relationship management (CRM) tools let you manage your business’ interaction with current and potential customers.

As an entrepreneur, it’s always a huge pain to export your CRM data and somehow integrate with your email marketing software. Which is why it’s awesome that it’s now offered directly within Getresponse…even if the tool is a bit flawed.

With a CRM, you can create a “pipeline” or visual representation of the sales process.

GetResponse Pros and Cons

Pros

§  Autofunnel is the best sales funnel tool I’ve ever tried. You can’t help but make money with it

§  Webinar function is a next-level game changer

§  Intuitive and powerful email builder

§  Visual sales funnel builder

§  The best autoresponders in the industry

Cons

§  The basic plan is not enough to grow a business

§  Confusing pricing makes it difficult to control costs

§  The editor is powerful but can be a bit wonky at times

§  CRM is helpful but definitely could be better

GetResponse Pricing:

 

 GetResponse pricing comes in 4 different plans:

 §  Basic: Starting at $15/month.

§  Plus: Starting at $49/month.

§  Professional: Starting at $99/month.

§  Enterprise: Starting at $1,199/month.

All of these plans include the essentials:

 §  Designing a high-converting sales funnel

§  Access to 220 templates

§  Autoresponders

§  Proven email designs

§  Split testing

§  Powerful segmentation options

There are key differences as you work your way up, though. I learned this the hard (READ: Expensive) way. 

 The Key Differences Between Plans (IMPORTANT!)

 §  Webinars: Webinars are the ultimate email address bribe. I didn’t start really growing until I offered a free one. You’ll need at least the Plus plan for this.

§  Automation Builder: You have to know this before you sign up. The Automation Builder, GetResponse’s best feature, is only available at the Plus plan (5 workflows). And you only get unlimited workflows at the Professional plan (Starting $99/month).

§  CRM: GetResponse’s customer relationship management tool isn’t the best, but it’s still added value. It’s only available to Plus plan subscribers.

§  List Segmentation: Contact scoring and tagging is a game changer. This lets you focus in on the hottest leads and nurture cold ones until they warm up. It’s only available on Plus plan or higher.