How can I use email marketing?
There are many ways to use email
marketing — some of the most common including using the tactic to:
·
Build relationships: Build connections through personalized
engagement.
·
Boost brand awareness: Keep your company and your services
top-of-mind for the moment when your prospects are ready to engage.
·
Promote your content: Use email to share relevant blog content
or useful assets with your prospects.
·
Generate leads: Entice subscribers to provide their personal
information in exchange for an asset that they’d find valuable.
·
Market your products: Promote your products and services.
·
Nurture leads: Delight your customers with content that can help
them succeed in their goals.
Email Marketing Benefits
·
There are 3.8 billion email users worldwide, so if you’re
looking for a way to reach your customers, email is the perfect place to find
them.
·
On average, email generates $38 for every dollar spent, which is
a 3,800% return on investment.
·
Two thirds of customers have made a purchase as a direct result of
an email marketing message.
·
Only 20% of leads that are sent directly to sales are qualified,
meaning they need to be nurtured via email and great content.
·
When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter
combined.
·
Perhaps the best reason to use email marketing is that you own
the channel. Outside of compliance regulations,
there is no external entity that can impact how, when, or why you reach out to
your subscribers.
Email Marketing Stats by Industry
Email marketing rules change based on your industry and who
you’re marketing to. Below are some email marketing trends for B2B, B2C,
ecommerce, and real estate companies that can inform your email marketing
strategy.
Email Marketing Stats for B2B
·
Emails that are triggered by an
action perform 3X better
than nurture emails or drip campaigns
·
For 86% of
professionals, email is their preferred communication channel
·
60% of
marketers believe that email marketing produces a positive ROI
·
Clickthrough rates are 47% higher
for B2B emails than B2C
·
Subject-line emojis accounted for
increased open rates for 56% of
brands
Email Marketing Stats for B2C
·
78% of
consumers have unsubscribed from lists because a brand was sending too many
emails
·
Over 90% of
consumers check their emails daily
·
Email subscribers are 3X more
likely to share social content than others
·
86% of consumers would like to receive a promotional
email from brands they subscribe to at least once per month
·
Segmented emails generate 58% of
company revenue
Email Marketing Stats for Real
Estate
·
The majority (53%) of
real estate companies obtain subscribers from their website
·
Businesses that blog get twice as much traffic from email as those that
don’t
· 40% of real estate companies use list segmentation
Email Marketing Softwear & Solutions
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